Adam James is an Australian entrepreneur and business strategist best known as the founder of Upkeepers.

Adam James is an Australian entrepreneur and business strategist best known as the founder of Upkeepers — a nationwide network of trusted property maintenance professionals. With a background that blends digital marketing, business consulting, and community building, Adam’s mission with Upkeepers is to bring integrity, collaboration, and craftsmanship back to the trades industry.
Before launching Upkeepers, Adam founded Business Advice — an online community connecting small business owners with practical guidance, mentorship, and growth tools. Through Business Advice, he has built a network of experts and local businesses that share knowledge and support each other’s success.
Adam’s approach to business combines hands-on experience in property maintenance and construction with a deep understanding of digital ecosystems and marketing strategy. This blend has helped Upkeepers grow into a platform that not only delivers reliable services but also empowers local tradespeople to thrive through better systems, branding, and lead generation.
Outside his ventures, Adam shares insights on entrepreneurship, leadership, and personal development through his personal website abjames.com. He often writes about business strategy, productivity, and the lessons learned from building multiple Australian startups.
Connect with Adam on LinkedIn to follow his latest projects and updates across the Upkeepers and Business Advice ecosystem.
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